Investors look at businesses differently than most people. Many don’t care what the business is, they just want to know that they have a reliable cash flow stream with their investment.
That’s right, they don’t care what the product or services is. If it gives them a consistent return on investment (ROI) then they’re interested.
So, if you want to sell your business to an investor, they want a “turnkey” cash flow stream. Build your business for self-sustainability and you’ll get investors’ attention.
But I’ll bring it up again, if the ROI from your business why would you sell it? It’s the best annuity that you could leave your family!