One key factor that keeps small business owners from achieving their goal and objectives is a behavior that I call “Shiny Object Syndrome.” At it’s core Shiny Object Syndrome causes small business owners to get distracted by things that do not bring immediate impact to their primary goal.
Shiny Object Syndrome stems from 2 facts. First, most small business owners are optimists. And second, owners tend to see opportunity in everything! While most think of these characteristic as a strengths, they can also be a weakness when not held in check.
This presentation introduces a line of questioning that anyone can apply to immediately begin addressing their Shiny Objects distracting them from acheiving their primary growth goals. Read more about this topic in the blog post titled 5 Questions Help You Get Past Shiny Object Syndrome.
This presentation helps participants:
- Review Shiny Object Syndrome and how it distracts business owners.
- Understand why you need a vision for your business.
- The 5 questions you can use to prioritize new ideas and opportunities.
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