Travel TelemarketingChallenge:

Telemarketing team was falling short of goals because the current manual process and tools were too slow and antiquated.

Goal:

Business unit manager wanted to develop standard telesales process for business unit and implement system to automate environment.

Solution:

  • Worked with business unit manager to understand current marketing process.
  • Recommended areas for application of technology to increase efficiency.
  • Modified an off-the-shelf ¬†CRM package to implement the process.
  • Added outbound fax/server solution and dial-out using TAPI telephony to speed telerep call follow-up.

Results:

  • Increase out-bound calls by more than 75% in 6 weeks.