Travel TelemarketingChallenge:

Telemarketing team was falling short of goals because the current manual process and tools were too slow and antiquated.


Business unit manager wanted to develop standard telesales process for business unit and implement system to automate environment.


  • Worked with business unit manager to understand current marketing process.
  • Recommended areas for application of technology to increase efficiency.
  • Modified an off-the-shelf ¬†CRM package to implement the process.
  • Added outbound fax/server solution and dial-out using TAPI telephony to speed telerep call follow-up.


  • Increase out-bound calls by more than 75% in 6 weeks.