The current system did not allow for extensive analysis of data cross-referencing requirements, vendors, and project.  For many construction and building product manufacturers this process was an exhaustive manual process that often left less than desired results.


Use Optimation technology platform with minimal programming modifications to develop a tool to analyze McGraw-Hill’s Dodge Report data to conduct better marketing and relationship management.


  • Conducted extensive data analysis.
  • Designed method for loading and cross-referencing data between product manufacturers and construction companies to help target project selling from a multitude of perspectives.
  • Oversaw development of prototype that was used to demonstrate the technology for McGraw-Hill corporate sales and marketing efforts.


  • Created a sales funnel of 10 different major construction companies and building product manufacturer for future sales of the final product.