Technology Integrator

Goal:
To differentiate a technology integration company from more than 200 similar companies in a major market area.

Project Description:
Assessed current capabilities and target market to determine gaps in current plan, then developed unique selling proposition (USP) and all communication materials. Looked at lacking delivery capabilities and developed plan for strategic alliances through alternate distribution channels.

Results: 
Increased the sales staff pipeline by $1 million and increased revenues by 40%.  Prospects and clients saw the only real competitors as "big-five" consulting firms because the marketing message was so specific to what the company did.  Because "big-five" consulting firms were over priced for most mid-market and small companies in the area the companies sales forecasts surged. 

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