Technology Alliance

Goal:
Created a consortium of local technology companies to allow them to offer a greater offering of products and services to existing and new clients while pooling dollars and resources to reduce their overall marketing costs.

Project Description:
Created an alliance of local companies that had synergistic offerings. Created an entire marketing program around a group unique selling proposition (USP) to allow them all a greater reach into the market segment that they wanted to sell to but did not have the needed resources to play in that market space.

Results: 
Reduced each company’s marketing cost by 50% and increased their marketing reach by 75%.

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