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    <title>Small Business Owner Help</title>
    <description>The purpose of this blog is to provide a forum for discussion of simple and quick methods and tools to help businesses improve the performance of their revenue engine.</description>
    <link>http://www.dinoeliadis.com/SmallBusinessHelp/tabid/301/BlogId/1/Default.aspx</link>
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    <pubDate>Thu, 29 Jul 2010 08:49:33 GMT</pubDate>
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      <title>The Barrier to Achieving Success</title>
      <description>&lt;p&gt;&lt;span style="font-size: 10pt"&gt;Success often seems very elusive to many. But, one barrier appears at the root of ones ability to realize success – FEAR. In this post, we explore the fear of change as an obstacle to success.&lt;/span&gt;&lt;/p&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/19/The-Barrier-to-Achieving-Success.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/19/The-Barrier-to-Achieving-Success.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Tue, 08 Jun 2010 19:25:00 GMT</pubDate>
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      <title>Lack of 2 Diverse Skills Hinder Owner Success</title>
      <description>&lt;p&gt;A recent realization clarified why success eludes many small business owners.  This post explore these 2 skills and what an owner can do to "course correct" onto the path toward success.&lt;/p&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/18/Lack-of-2-Diverse-Skills-Hinder-Owner-Success.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/18/Lack-of-2-Diverse-Skills-Hinder-Owner-Success.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Tue, 27 Apr 2010 17:46:00 GMT</pubDate>
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    <item>
      <title>A Great Stress Reducer</title>
      <description>&lt;p&gt;&lt;span style="font-size: 10pt"&gt;This post focus on a book recommended to me by an associate that had an entirely serendipitous benefit in helping reduce my level of stress.&lt;/span&gt;&lt;/p&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/17/A-Great-Stress-Reducer.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/17/A-Great-Stress-Reducer.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Thu, 25 Feb 2010 20:56:00 GMT</pubDate>
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      <title>3 Problems When "Shoestring Marketing"</title>
      <description>&lt;p&gt;&lt;span style="font-size: 10pt"&gt;Last week I posted on the topic of “&lt;a target="_blank" href="http://www.dinoeliadis.com/Blog/tabid/301/EntryId/15/Marketing-on-a-Shoestring.aspx"&gt;shoestring marketing&lt;/a&gt;”. This week is a continuation discussing the things I see business owners most frequently forget when marketing on a shoestring. &lt;/span&gt;&lt;/p&gt;
&lt;div style="margin: 0in 0in 0pt"&gt;&lt;span style="font-size: 10pt"&gt;Also, if you have ideas that have worked for you, I have a &lt;a target="_blank" href="http://www.linkedin.com/answers/marketing-sales/advertising-promotion/guerrilla-marketing/MAR_ADP_GUM/621192-1775122?browseIdx=0&amp;sik=1265115037563&amp;goback=%2Eahp%2Eamq"&gt;question posted on LinkedIn &lt;/a&gt;and would enjoy hearing your ideas. They will be included in a later post to this blog.&lt;/span&gt;&lt;/div&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/16/3-Problems-When-Shoestring-Marketing.aspx&gt;More...&lt;/a&gt;</description>
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      <author>dino@dinoeliadis.com</author>
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      <pubDate>Tue, 02 Feb 2010 12:47:00 GMT</pubDate>
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      <title>Marketing on a Shoestring</title>
      <description>&lt;p&gt; &lt;/p&gt;
&lt;div style="margin: 6pt 0in"&gt;&lt;span style="font-size: 10pt"&gt;I was asked to participate on a panel on this topic.  I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience having just got out of the Air Force. I was lucky enough to stumble upon a seminar on the same topic where I met my first business mentor, Richard Gerson. Richard promoted a seminar call Maverick Marketing. I attended and was hooked.  In my next few posts I will explore my thoughts on the subject.&lt;/span&gt;&lt;/div&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/15/Marketing-on-a-Shoestring.aspx&gt;More...&lt;/a&gt;</description>
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      <author>dino@dinoeliadis.com</author>
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      <pubDate>Sat, 23 Jan 2010 14:20:00 GMT</pubDate>
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      <title>Are You Holding Your Business Back?</title>
      <description>&lt;div style="margin: 0in 0in 0pt"&gt;&lt;span style="font-size: 10pt"&gt;When it comes to success sometimes we’re our own worst enemy. Often pride and arrogance get in the way of performing at our peak potential. In this post I discuss some of the observations I’ve made as I have assisted many business owners to execute at higher levels of performance.&lt;/span&gt;&lt;/div&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/14/Are-You-Holding-Your-Business-Back.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/14/Are-You-Holding-Your-Business-Back.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Tue, 06 Oct 2009 18:36:00 GMT</pubDate>
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    <item>
      <title>Creating Goals That Motivate</title>
      <description>&lt;p&gt;&lt;span style="font-size: 10pt"&gt;Great business goals align what you want out of life (success as you define it) with what you will do to achieve success with your business. Here we discuss what it takes to create great goals that motivate.&lt;/span&gt;&lt;/p&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/12/Creating-Goals-That-Motivate.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/12/Creating-Goals-That-Motivate.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Fri, 25 Sep 2009 18:19:00 GMT</pubDate>
      <slash:comments>1</slash:comments>
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    <item>
      <title>A Few Simple Things Bring Success</title>
      <description>Here is a simple process DE, Inc. uses when coaching business owners toward creating success for themselves:&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/11/A-Few-Simple-Things-Bring-Success.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/11/A-Few-Simple-Things-Bring-Success.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Mon, 24 Aug 2009 23:50:00 GMT</pubDate>
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    <item>
      <title>How Much More Marketing to Hit Your Target?</title>
      <description>&lt;p&gt;&lt;span style="font-size: 10pt; line-height: 150%"&gt;Figuring how much more to spend on marketing to hit your sales goal is not rocket science.   In this post learn a quickly way to calculate you marketing effectiveness and how to it to predict when drops in the market are coming.&lt;/span&gt;&lt;/p&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/10/How-Much-More-Marketing-to-Hit-Your-Target.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/10/How-Much-More-Marketing-to-Hit-Your-Target.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Tue, 30 Jun 2009 20:10:00 GMT</pubDate>
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      <title>Sales Slump?  Do You Have the Right Resources Assigned?</title>
      <description>&lt;div&gt; &lt;/div&gt;
&lt;div&gt;&lt;span style="font-size: 10pt; line-height: 150%"&gt;A common misapplication of resources in many small businesses is in the sales and marketing functions. Although these functions and very closely dependent, they require significantly different skill sets.&lt;/span&gt;&lt;/div&gt;&lt;a href=http://www.dinoeliadis.com/Blog/tabid/301/EntryId/9/Sales-Slump-Do-You-Have-the-Right-Resources-Assigned.aspx&gt;More...&lt;/a&gt;</description>
      <link>http://www.dinoeliadis.com/Blog/tabid/301/EntryId/9/Sales-Slump-Do-You-Have-the-Right-Resources-Assigned.aspx</link>
      <author>dino@dinoeliadis.com</author>
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      <pubDate>Tue, 02 Jun 2009 16:22:00 GMT</pubDate>
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