Tuning Your Revenue Engine

A Great Stress Reducer

dino@dinoeliadis.com — Thu, 25 Feb 2010 20:56:00 GMT

This post focus on a book recommended to me by an associate that had an entirely serendipitous benefit in helping reduce my level of stress.

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3 Problems When "Shoestring Marketing"

dino@dinoeliadis.com — Tue, 02 Feb 2010 12:47:00 GMT

Last week I posted on the topic of “shoestring marketing”. This week is a continuation discussing the things I see business owners most frequently forget when marketing on a shoestring.

Also, if you have ideas that have worked for you, I have a question posted on LinkedIn and would enjoy hearing your ideas. They will be included in a later post to this blog.

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Marketing on a Shoestring

dino@dinoeliadis.com — Sat, 23 Jan 2010 14:20:00 GMT

I was asked to participate on a panel on this topic. I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience having just got out of the Air Force. I was lucky enough to stumble upon a seminar on the same topic where I met my first business mentor, Richard Gerson. Richard promoted a seminar call Maverick Marketing. I attended and was hooked. In my next few posts I will explore my thoughts on the subject.

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Are You Holding Your Business Back?

dino@dinoeliadis.com — Tue, 06 Oct 2009 18:36:00 GMT

When it comes to success sometimes we’re our own worst enemy. Often pride and arrogance get in the way of performing at our peak potential. In this post I discuss some of the observations I’ve made as I have assisted many business owners to execute at higher levels of performance.

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Creating Goals That Motivate

dino@dinoeliadis.com — Fri, 25 Sep 2009 18:19:00 GMT

Great business goals align what you want out of life (success as you define it) with what you will do to achieve success with your business. Here we discuss what it takes to create great goals that motivate.

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A Few Simple Things Bring Success

dino@dinoeliadis.com — Mon, 24 Aug 2009 23:50:00 GMT

Here is a simple process DE, Inc. uses when coaching business owners toward creating success for themselves:More...

How Much More Marketing to Hit Your Target?

dino@dinoeliadis.com — Tue, 30 Jun 2009 20:10:00 GMT

Figuring how much more to spend on marketing to hit your sales goal is not rocket science. In this post learn a quickly way to calculate you marketing effectiveness and how to it to predict when drops in the market are coming.

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Sales Slump? Do You Have the Right Resources Assigned?

dino@dinoeliadis.com — Tue, 02 Jun 2009 16:22:00 GMT

A common misapplication of resources in many small businesses is in the sales and marketing functions. Although these functions and very closely dependent, they require significantly different skill sets.

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Maximize Revenue by Selling Your Excess Capacity

dino@dinoeliadis.com — Fri, 22 May 2009 00:55:00 GMT

Frequently, I am asked to help companies increase sales. When I asked "increase by how much," often they have no idea or say "as much as you can sell." These are the wrong answers to this question. In this post you’ll learn how to maximize your revenue and profits by adding sales growth without adding any additional operational resources.

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Avoiding Price Problems That Can Kill Your Business

dino@dinoeliadis.com — Mon, 11 May 2009 02:48:00 GMT

In this posting we will show you how to use the maximum capacity calculation from our last posting to predict potential pricing problems so you can proactively correct them before they become a “fire”.

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