By Dino Eliadis on
2/25/2010 3:56 PM
This post focus on a book recommended to me by an associate that had an entirely serendipitous benefit in helping reduce my level of stress.
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By Dino Eliadis on
2/2/2010 7:47 AM
Last week I posted on the topic of “shoestring marketing”. This week is a continuation discussing the things I see business owners most frequently forget when marketing on a shoestring.
Also, if you have ideas that have worked for you, I have a question posted on LinkedIn and would enjoy hearing your ideas. They will be included in a later post to this blog.
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By Dino Eliadis on
1/23/2010 9:20 AM
I was asked to participate on a panel on this topic. I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience having just got out of the Air Force. I was lucky enough to stumble upon a seminar on the same topic where I met my first business mentor, Richard Gerson. Richard promoted a seminar call Maverick Marketing. I attended and was hooked. In my next few posts I will explore my thoughts on the subject.
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By Dino Eliadis on
10/6/2009 1:36 PM
When it comes to success sometimes we’re our own worst enemy. Often pride and arrogance get in the way of performing at our peak potential. In this post I discuss some of the observations I’ve made as I have assisted many business owners to execute at higher levels of performance.
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By Dino Eliadis on
9/25/2009 1:19 PM
Great business goals align what you want out of life (success as you define it) with what you will do to achieve success with your business. Here we discuss what it takes to create great goals that motivate.
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By Dino Eliadis on
8/24/2009 6:50 PM
Here is a simple process DE, Inc. uses when coaching business owners toward creating success for themselves:
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By Dino Eliadis on
6/30/2009 3:10 PM
Figuring how much more to spend on marketing to hit your sales goal is not rocket science. In this post learn a quickly way to calculate you marketing effectiveness and how to it to predict when drops in the market are coming.
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By Dino Eliadis on
6/2/2009 11:22 AM
A common misapplication of resources in many small businesses is in the sales and marketing functions. Although these functions and very closely dependent, they require significantly different skill sets.
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By Dino Eliadis on
5/21/2009 7:55 PM
Frequently, I am asked to help companies increase sales. When I asked "increase by how much," often they have no idea or say "as much as you can sell." These are the wrong answers to this question. In this post you’ll learn how to maximize your revenue and profits by adding sales growth without adding any additional operational resources.
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By Dino Eliadis on
5/10/2009 9:48 PM
In this posting we will show you how to use the maximum capacity calculation from our last posting to predict potential pricing problems so you can proactively correct them before they become a “fire”.
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