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 DE, Inc. - Small Business Owner Help
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Author: Dino Eliadis Created: 4/4/2009 3:19 PM
The purpose of this blog is to provide a forum for discussion of simple and quick methods and tools to help businesses improve the performance of their revenue engine.

 
A common misapplication of resources in many small businesses is in the sales and marketing functions. Although these functions and very closely dependent, they require significantly different skill sets.

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Frequently, I am asked to help companies increase sales.  When I asked "increase by how much," often they have no idea or say "as much as you can sell."  These are the wrong answers to this question.  In this post you’ll learn how to maximize your revenue and profits by adding sales growth without adding any additional operational resources.

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In this posting we will show you how to use the maximum capacity calculation from our last posting to predict potential pricing problems so you can proactively correct them before they become a “fire”.

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Do you know exactly how much revenue your business can produce right now? If not you may be at risk and not even know it. In this posting, you'll learn a quick and simple method to assure you know exactly what it will take to reach your annual revenue goal.

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Your response to this simple question "Who is responsible for generating leads for the company?" can give you a wealth of information. In this posting we will explore how the blur between sales and marketing effects Revenue Engine performance.

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This posting explores a specific example of cause and effect of falling revenue. In a downturn many companies experience this scenario. Share experiences you've had or examples you've seen so we can all avoid common mistakes that cause these scenarios.

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In my last posting I explored how business owners cut expenses to scale back .  A problem they often face is cutting in the wrong place which ultimately can kill their busines.  In this posting I will share a simple method for measuring cause and effect so you make better decisions when hving to make cuts.

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The first thing most companies do when the economy turns is cut expenses.  This helps to a point, but at some point you have to begin focusing on your "revenue engine" or you'll quickly find yourself in a death spiral.  The problem is where to you start and how do you prioritize your efforts.  The purpose of this blog is to guide you through a process that can make you profitable even in a down economy.

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